Everyone has a story worth sharing. At Always & Forever, YOUR story is what we care about the most. We look forward to listening to anything you would like to share - not only about what features are most important to you in a dress, but also about your fiance, your family, friends and your life. We hope you will book an appointment to visit our shoppe, and that we will have the opportunity to get to know you and your unique story.

Always & Forever was carefully designed with you in mind. We've created a stunning space to shop in a fun, comfortable, and relaxed atmosphere. We offer semi-private bridal viewing areas so your family and friends can enjoy seeing you in each gown.

Our values are evident in who we are and in everything we do. With that comes a genuine passion and authenticity in the products, service, and experience we offer. We offer the very best gowns and designers in a wide variety of prices, styles, and sizes so that you can shop from an amazing selection.

We are so excited for you to see why brides have ranked us The Knot's "Best of Weddings Hall of Fame" and win the "Best of Bridal and Formal in the River Valley" year after year.